Beyoncé’s three-month long rodeo is riding into the sunset, with the final date of the Cowboy Carter tour set for July 26. As the curtain closes on one of the year’s most talked-about tours, Vivid Seats is taking a closer look at how Beyoncé reimagined country music for a new generation. Using Vivid Seats’ proprietary data, we explored the top moments, standout cities, and fan trends that made Cowboy Carter one of the most impactful tours of the summer.
Queen Bey Among Country’s Top Touring Royalty
Beyoncé’s Cowboy Carter Tour cemented her status as a top-tier country act, ranking fourth among the hottest country touring artists of 2025 by average sold price ($346). She outpaced genre newcomer Post Malone (#10) and trailed only country icons Alan Jackson, Garth Brooks, and Morgan Wallen. Beyoncé and Reba McEntire (#9) were notably the only two women to crack the top 10.
Top Touring Country Artists 2025 (Average Sold Price)
- Alan Jackson - $520
- Garth Brooks - $443
- Morgan Wallen - $377
- Beyoncé - $346
- George Strait - $328
BeyHive Hits the Road: Longest Fan Travel Distance For a Beyoncé Tour Yet
Beyoncé fans traveled the longest distances ever recorded for her tours, averaging 260 miles for the Cowboy Carter Tour. That’s further than Renaissance, Formation, and even the I Am… World Tour, showing that fans were more than willing to cross state lines for a night of denim, rhinestones, and bull riding rodeo theatrics. Cowboy Carter also ranks second when looking at the average sold price of Beyoncé tours ($346), just under the recent first-act Renaissance World Tour ($443).
Fan Travel per Tour (Average Distance Traveled)
- Cowboy Carter Tour – 260 miles
- Renaissance World Tour – 257 miles
- The Mrs. Carter Show World Tour – 193 miles
- The Formation World Tour – 142 miles
- Beyoncé I Am.. World Tour – 124 miles
Beyoncé Tour Comparisons (Average Sold Price)
- Renaissance World Tour - $443
- Cowboy Carter - $346
- The Mrs. Carter Show World Tour - $240
- Formation World Tour - $202
- Beyoncé I Am.. World Tour - $170
Beyoncé Buzz & Tour Stops That Turned into Pop Culture Moments
Bey’s successful splash into country can be attributed to the steady hype built before and during the yeehaw hit the stage. From a Super Bowl surprise drop to Blue Ivy and Rumi sharing the stage, Cowboy Carter was more than a tour—it was a moment. Highlights that drove massive traffic to Vivid Seats’ Beyoncé Page included:
- +48% Super Bowl surprise song drops (Feb 11, 2024)
- +122% Cowboy Carter album dropped (March 29, 2024)
- +26% Beyoncé Bowl at Texans-Ravens Christmas Day Game (December 25, 2024)
- +979% Cowboy Carter tour announced (Feb 2, 2025)
- +83% Beyoncé’s Levi’s Ad (Apr 15, 2025)
- +77% Blue Ivy & Rumi First Perform in Los Angeles (April 28, 2025)
- +77% Storm in Chicago couldn’t stop the Rodeo (May 22, 2025)
- +26% Baby gender reveal for a lucky fan in New Jersey (May 28, 2025)
- +92% Beyoncé performs with Miley Cyrus in Paris (June 19, 2025)
- +65% Beyoncé’s Hometown Hoedown in Houston (June 28, 2025)
- +25% Flying horse debut in Atlanta (July 10, 2025)
Biggest BeyHive Cities: Houston Holds ‘Em
Beyoncé’s hometown of Houston reigned as the most in-demand venue, with NRG Stadium commanding an average sold price of $516. But fans saddled up traveling the farthest distance on average to her Las Vegas shows, double the distance of the second most traveled (NRG Stadium). Still, most Beyoncé fans are residing in Chicago, with the largest amount of purchases per billing address in Chi-Town.
Hottest Venue Stops (Average Sold Price)
- NRG Stadium (Houston) – $516
- Northwest Stadium (Landover) – $447
- Mercedes-Benz Stadium (Atlanta) – $374
- Allegiant Stadium (Las Vegas) – $330
- Soldier Field (Chicago) – $327
Fan Travel per Venue (Average Distance Traveled)
- Allegiant Stadium (Las Vegas) – 758 miles
- NRG Stadium (Houston) – 360 miles
- SoFi Stadium (Inglewood) – 313 miles
- Mercedes-Benz Stadium (Atlanta) – 283 miles
- Soldier Field (Chicago) – 212 miles
Top BeyHive Hubs
- Chicago
- Los Angeles
- New York City
- Houston
- Philadelphia
As the Cowboy Carter Tour comes to a close, Beyoncé created a tour that blended genre, performance, and storytelling. From record-breaking travel distances to unforgettable surprise moments, the tour became one of the standout live music events of the year.